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This is Part 3 of our starting your own Etsy shop!
We will be talking about Shop Announcements, Messages to Buyers, and Shop Policies.
These can be found by going to “Your Shop” then “Info & Appearance”. Or for just the Shop Announcement, you can go to your shop’s main page and click on the “Edit Shop” under your shop’s cover photo.
The Shop Announcement is the banner directly under your cover photo. This is a great place to include your turn around time and any other important information that may apply to your product. For example, I sell embroidered shirts, included in mine I have my fabric, font, thread color options as well as a link to sizing charts.
This is also a great place to include your newsletter link.
Up next is the message to buyers. This is sent out in the emailed receipt once a customer makes a purchase.
There are two boxes for this the first option is for if you sell a physical product, the second would be for if you sell a digital download.
For the message to the buyer, I recommend including your turn around, this can be missed by the customer prior to purchase. And since most products on Etsy are made to order, the turnaround is very important.
Also, if you are personalizing your products, I also recommend asking the buyer to ensure their order is correct and to email you with any problems.
Other things that could be included would be a link to your newsletter, coupon for return customers or links to your social media or blog.
And last but not least, Shop Policies. This is one of the most important things to make sure that you have filled out.
Etsy has a great post on shop policies. They go in depth of what you can include in your shop policies.
The options include for policies on Shipping, Payment Options,
With shipping policies, you will need to let your customer when they can expect their item to ship. This is very important, customers need to know that they will receive their product in time if needed for an event.
Payment options, what forms of payment will you accept? The Direct Checkout allows for Credit Cards, Debit/Bank cards, Etsy Gift Cards, Apple Pay, and integrated PayPal. You can also accept Payments by mail either by check or money order.
Returns and Exchanges, this is very important as well, you will need to choose if you accept returns and/or exchanges. With most custom items, it is hard to accept an exchange. I do really recommend standing behind your product, if there is something wrong with the item, I would replace it at your cost. However, if a customer has just changed their mind on a custom item, having your return and exchange policies in place will save you some heartache.
Frequently Asked Questions (FAQs), this is a new feature and is amazing! If you have questions that you get asked a lot, you can add these here. They have preset questions or you can write in your own.
We will talk about Self Portrait, Bio, and Links to Social Media.
Post in the comments what questions you have about setting up your Etsy shop.
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